Monday, October 14, 2019

Evaluate the Effectiveness of Business Information Essay Example for Free

Evaluate the Effectiveness of Business Information Essay PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. P5 DESCRIBE THE INFLUENCE OF TWO CONTRASTING ECONOMIC ENVIROMENTS ON BUSINESS ACTIVITIES WITHIN A SELECTED ORGANISATION. KENYA Kenya officially the Republic of Kenya, is a country in East Africa that lies on the equator. With the Indian to its south-east, it is bordered by Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya has a land area of 580,000 km2 and a population of a little over 43 million residents. The country is named after Mount Kenya, a significant landmark and second among Africas highest mountain peaks. Its capital and largest city is Nairobi. INDIA India, officially the Republic of India, is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-west, and the Bay of Bengal on the south-east, it shares land borders with Pakistan to the west;[d] China, Nepal, and Bhutan to the north-east; and Burma and Bangladesh to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; in addition, Indias Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia. Economic factors affecting PepsiCo: Unemployment: Kenya recorded its ultimate high level of unemployment in 2011 reaching 40% unemployment. This would affect PepsiCo in the following ways: †¢ The demand of goods will decrease, because consumers will no longer have money to spend. †¢ Total revenue will decrease due to lack of purchases by a customers †¢ However government may decrease tax in order to encourage businesses to employ more. †¢ The public will be desperate for jobs and therefore will be willing to settle for a lower paying job †¢ The*re will be a lower chance of staff turnover. Unemployment rate has decreased significantly in the past year this could affect the business in the following ways: †¢ People will be willing to spend more on PepsiCo’s products thus increasing total revenue. †¢ There will be a rise in demand thus increasing profit. †¢ PepsiCo can now expand and will not have to worry about workforce †¢ However, staff may demand higher salaries as they see many other opportunities opening up †¢ There is a high chance of staff turnover. Inflation rate Inflation occurs when there is a general rise in the price of goods in the whole economy The inflation rate in Kenya was recorded at 3.25 percent in November of 2012. Inflation Rate in Kenya is reported by the Kenya National Bureau of Statistics. Historically, from 2005 until 2012, Kenya Inflation Rate averaged 12.5 Percent reaching an all-time high of 31.5 Percent in May of 2008 and a record low of 3.2 Percent in October of 2010. In Kenya, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods. This means that: †¢ the capital Pepsi uses for buying raw materials is reducing due to a fall in prices †¢ Staff will no longer be too concerned about their real value of their income. †¢ Consumers will now be able to afford better established labels like Pepsi. †¢ However, because of the general decrease in prices, Pepsi may not be able to justify any price increase. The inflation rate in India was recorded at 7.45 percent in October of 2012. Inflation Rate in India is reported by the Ministry of Statistics and Program Implementation. Historically, from 1969 until 2012, India Inflation Rate averaged 7.8 Percent reaching an all-time high of 34.7 Percent in September of 1974 and a record low of -11.3 Percent in May of 1976. In India, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods inflation rate in India is high this means that: †¢ Staff will become concerned about their real income high wage demands are likely and there could be an increase in industrial disputes. †¢ Consumers are likely to become more prices sensitive and look for bargains rather than big names causing revenue to decrease. †¢ The living standard will drop, therefore PepsiCo will have to reduce prices or risk losing their customers. †¢ However, consumers will make purchases faster fearing that prices will rise even more. Interest Rate The benchmark interest rate in India was last recorded at 8 percent. Interest Rate in India is reported by the Reserve Bank of India. Historically, from 2000 until 2012, India Interest Rate averaged 6.5 Percent reaching an all-time high of 14.5 Percent in August of 2000 and a record low of 4.3 Percent in April of 2009. This will affect pepsi in the following ways: †¢ Pepsi will be unable to borrow and therefore will have to cut down on cost thus producing less †¢ Pepsi will be unable to expand if they are not willing to pay 8%. †¢ However, if pepsi feels like the 8% is within their budget then they would probably be safe to borrow seing as the rates are stable. The benchmark interest rate in Kenya was last recorded at 11 percent. Interest Rate in Kenya is reported by the Central Bank of Kenya. Historically, from 1991 until 2012, Kenya Interest Rate averaged 15.1 Percent reaching an all-time high of 84.7 Percent in July of 1993 and a record low of 0.8 Percent in September of 2003. In Kenya, interest rates decisions are taken by The Monetary Policy Committee (MPC) of the Central Bank of Kenya. This will affect pepsi in the following ways: †¢ It will cause a fall in production. †¢ It will cause a faal in profits due to controlled spending. †¢ However interest rates are likely to fall as we can see from the gragh above. Comparison of the economy in both India and Kenya both the Kenyan and indian economy are recovering from an economic crunch. If you compare the inflation rates of Kenya and india with their respective interest rates they correspond. This is because when inflation is high, the government needs to control spending and to do this, they need to increase interest inorder to encourage spending

Sunday, October 13, 2019

Utopian Thought in William Shakespeare :: Biography Biographies Essays

Although Columbus had discovered the "New World" in 1492, it is interesting to note how relatively uninterested Shakespeare was in the Americas or the western travel that was sweeping Europe. While some Englanders focused their attention and dreams on the uncivilized land in the west, Shakespeare "dreamed and wrote of the old world, of battles long ago, of an ancient story-land already splendid in its braveries and devotions" (Thorndike 110). He has left no evidence that might suggest any interest in the voyagers or the dangers faced on the uncharted oceans of the west, but he knew of the colonization endeavors through leaders such as Southampton, his early patron (110). The disinterest changed, though, when he read of the Sea Adventure shipwreck. In the year 1609, a year before the estimated writing of The Tempest, nine ships set out from England to strengthen John Smith's Virginian colonies. En route, though, one of the ships was carried away from the other during a storm. The lost ship, the Sea-Adventure, had on board the operation commanders, and all of the passengers were presumed to be lost at sea. However, a year later, news reached England that the crew and passengers of the Sea-Adventure had been blown to the coast of a Bermudan island, but they survived and rejoined the party the following year. Stunned English journalists reported many accounts of the shipwreck, and it is from these stories that some historians attribute Shakespeare's initial inspiration for the setting and foundation of The Tempest (Wain 202-203). After the shipwreck and news of the amazing survival, there were numerous

Saturday, October 12, 2019

Ablutophobia: The Fear of Washing and Bathing :: essays research papers fc

Ablutophobia The Fear of Washing or Bathing   Ã‚  Ã‚  Ã‚  Ã‚  Ablutophobia, defined as the fear of washing, bathing and cleaning is an intense fear that poses no or little danger. Just thinking about bathing could cause a number of symptoms such as: breathlessness, dizziness, excessive sweating, nausea, dry mouth, feeling sick, shaking, heart palpitations, inability to speak or think clearly, a fear of dying, becoming mad or losing control, a sensation of detachment from reality or even an anxiety attack. Most people who are suffering from the phobia are surprised when they find out that they aren’t alone. Ablutophobia is surprisingly common. It is caused by the mind as a protective mechanism. From some point in the past there was a traumatic event linking with washing, bathing or cleaning. It could have also been formed from a realistic scare or even from movies, TV or seeing someone else experience trauma. Some people who suffer experience it all the time and some others experience it in just direct situations.   Ã‚  Ã‚  Ã‚  Ã‚  Not only does it effect your health and quality of life but, Ablutophobia can have a severe effect on anyone that works or is in school; living with the fear can make it hard to concentrate on something and fully give your best. Ablutophobia can cause a loss of tens to hundreds of thousands of dollars over the course of your lifetime due to lost opportunities, poor performance or grades, or promotions that pass you by.   Ã‚  Ã‚  Ã‚  Ã‚  There are two different treatments for Ablutophobia; the ever popular temporarily suppress the phobia with potent, prescribed medicine, and therapy, self-help treatment.   Ã‚  Ã‚  Ã‚  Ã‚   The medicinal treatment of Ablutophobia is only a temporary treatment to cover up the fear or make the person think that they are being medicated to not be scared anymore. The therapy treatment is more common and there are a few different therapeutic treatments. One is working with a practitioner to train the unconscious mind to connect different, positive feelings with the situation that triggers the phobia. After this you can stop the root of the fear of cleaning, bathing and washing. Another way is through a one day or sometimes, but rarely, a 1-6 day treatment program. Since I could not find a case study of a patient I added a psychologist specializing in phobias discovery that is quoted from one of my sources.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A few years ago a scientist specializing in phobias like Ablutophobia made an amazing discovery.

Friday, October 11, 2019

Leveraging Workplace Diversity

Diversity is a term that is used to refer to ways in which people are different. These include the gender, age, language, educational level, life experience cultural background sexual orientation ethnicity religious belief work experience socio-economic background marital status family responsibilities personality and marital status. Whether married, single or pregnant women should be given the same opportunities in their workplace and should not be sexually harmonized by their bosses. Against sex discrimination Act 1984 Workplace diversity refers to the ways of recognizing and respecting the individual differences of the workers and being able to manage them as they work. In the places work there is need for diversity in terms of gender, type of work to be done, age tribe/race and even the level for education of the individuals. For instant when we look at gender a good workplace should be gender sensitive in that both men and women should have the same opportunities of working depending on their level of education. Both male and female should have equal chances of taking the top positions in their place of work and should be given respect by the other work mates equally. Women should not be discriminated as it happens in most cases and denied the best opportunities that arise. A good work place should have balance in terms of tribe or race. This is important as it clears good relations in the society as each tribe or race is represented. Therefore different mates form different background come and put their minds together as a team to bring out the best in the work place. A workplace that discriminates it’s workers on the grounds of race, color or Nationality or Ethnic origin will not succeed as this is unlawful and goes against the Racial Discrimination Act 1975(Huyles,1996,pg 56). The Human rights should be taken into consideration in the workplace. All persons both the physically challenged and mentally disabled should be given the same working opportunities without discrimination. They are human beings who have the same rights as other human beings. Their complaints should be addressed greatly and they should accommodate by every individual as they do their work. Any discrimination against these people is unlawful as it violates the Human Rights and Equal opportunity commission Act 1984 (Cox, 1995, pg 43). To maintain diversity in the workplace, all employers and employees have a right to a secure healthy working environment. This will help them to be alert and work comfortably so that they can bring out the fruitful work that will benefit them and the society at large. Therefore, an employer has a role of taking precautions to prevent discrimination and harassment to his employees. This is necessary since failure to that; one violates the Occupational Health and Safety Act 1991(Bruhn, 1996, pg 35). The disabled should not be discriminated in their place of work since it’s not their choice to be in their state. They are human beings with all the human rights. Therefore, they should be treated like any other individual or employee. The sick should be given proper medical attention to improve their state so that they can also work together like others. If an employer goes against this, he violates the Disability Discrimination Act 1992 and should face the law (Hofsted, 1997, pg 265). Diversity also requires that all the employees be informed and access the awards and agreements that are part of their work. For instant, they should be aware of the terms and conditions that are important as it relates to the workplace relations act 1996. The employer should not discriminate the employee from this information. A diverse workplace should ensure that there is corporation and maximum use of the diverse skills, employee’s values and their work experiences so that they may come with good fruits in their work. It should also ensure that the structures in the workplace, the systems that they use and the procedures that they apply are well utilized to help the employees in balancing their work, manage their families by caring for them in responsible manner. When making decisions, a diverse workplace should also take in account their goals and the skills that are required so that they can meet these goals and objectives. They should ensure that transparency is available and the decisions should be procedurally fair at the same time be equitable (Schauber, 1999, pg 460). To maintain diversity in the workplace, Disney company sets the overall company performance goals for the year. These goals are usually diverse and require a diverse staff so that they can meet them. The company sets individual performance measures for the year without any discrimination. Therefore, each employee has a target to meet his goals in a diverse manner. The company also sets target bonus for each individual that motivates them to work hard so that they can achieve their goals and earn these bonuses at the end of the year. They also measure the actual performance against the predefined company performance goals to reach to the necessary adjustments that are to be done so that they would do better in future (Ting 1999, pg12). For one to have an effective change model there should be a commitment to serve the others. Therefore, both the employee and the employer should be committed to serving the society as a whole. They should be ready to serve all the races without discrimination and give them equal opportunities in accessing the benefits that are available. There should also be need for Awareness of the importance of new ways of approaching issues. The employees and the employer should be informed of the so that they would come up with different ways of thinking so that it will be easier to hire and retain diversity in the working staff and develop an educational seminar to the diverse society to encourage the issue of diversity (Huyle, 1996,pg 98). There should be Awareness of the importance to build and maintain trust among the employees and the employer and the society as a whole. This is important as it develops the mutual understanding in the people and even the entire society. The issue of openness should be understood and all the members are interested and willing to be involved in this model of diversifying the workplace and the activities involved (Kotter, 1995, pg59-67). Creativity should be encouraged as this will ensure or encourage people to think and come up with the best as they work. The employees should be informed of the importance of diversity as it adds richness to them and the society in general and be informed of the need for a diverse staff so that whenever there are changes, they are able to accommodate the new employees (Coop, 1997, pg 56). REFERENCES Bruhn, J.G. (1996). Creating an organization climate for multiculturalism. Health care supervisor, 14(14), 11-18. Hofsted, G. (1997).Culture and organizations: software of the mind. New York: McGrass-Hill. Schauber, A. (1999).Assessing organizational climate: first step in diversifying organizations. Unpublished doctoral dissertation. Cincinnati: union Institute. Ting-Toomey, S. (1999).Communicating across cultures. New York: Guilford. Huyle, R. &Mendez Russell, A. (1996). The diversity directive: why some initiatives fail and what to do about it. Irwin professional publishing. Cope, Bill & Kalantzis, Mary (1997). Productive diversity, anew Australian and a model for work management. Plato press. Cox Jr., Taylor (2001). The challenge of managing diversity. San Francisco: john Wiley& sons, Inc. Kotter, J.P. (1995). Leading change: why transformation efforts fail. Harvard Business Review, 59-67 Â   Â   Â  

Thursday, October 10, 2019

Introduction to Linguistics Essay

What is meant by the field of linguistics? This introductory chapter concerns some dimensions of linguistics, which give us a general idea of what linguistics is, including the history of linguistic, grammar, and other disciplines of linguistics study. What does grammar consist of and what are the relationship between one and another? How many languages do human beings have the capacity to acquire? What other studies are made in recent centuries? Each of these aspects are clearly described, and other chapters will go into further details. While in this chapter we will provide some less detailed information on the various aspects of linguistics mentioned so far. 1. 1 Defining Linguistics There is nothing that can be said by mathematical symbols and relations which cannot also be said by words. The converse, however, is false. Much that can be and is said by words cannot successfully be put into equations, because it is nonsense. C. Truesdell Linguistics is a study to describe and explain the human faculty of language. There is no doubt that linguistics has changed through human development. 1. 1. 1 History of linguistics The history of linguistics can be divided into three periods: antiquity, middle ages and modern linguistics. Antiquity Dating back to earlier period of linguistics, linguistics is often associated with a need to disambiguate discourse, especially for ritual texts or in arguments. Ancient Indians made a big contribution to linguistics development. Similarly, ancient Chinese played a key role in improving linguistics development. Around the same time as the Indian developed, ancient Greek philosophers were also debating the nature and origins of language. During this period, syntax and the use of particles developed fast. In addition, scholars proposed that word meanings are derived from sentential usage. 1. 1. 1. 2 Middle Ages In Middle East, in terms of expanding Islam in 8th century, a large number of people learn Arabic. Because of this, the earliest grammar came to being gradually. At the same time, Sibawayh, a famous scholar, wrote a book to distinguish phonetics from phonology. In the 13th century, Europeans introduced the notion of universal grammar. Modern Linguistics Modern linguistics’ beginning can date back to the late 18th century. With time passing by, the study of linguistics contains increasing contents. Meanwhile, it is used in other fields, computer, e. g. , has come to be called computational linguistics. The study of applications (as the recovery of speech ability) is generally known as applied linguistics. But in a narrower sense, applied linguistics refers to the application of linguistic principles and theories of language teaching and learning, especially the teaching of foreign and second language. Other related branches include anthropological linguistics, neurological linguistics, mathematical linguistics, and computational linguistics. However, linguistics is only a part of a much larger academic discipline, semiotics. It is the scientific study of language. It studies not just one single language of any one society, just like Chinese or French, but the language of all human beings. A linguist, though, does not have to know and use a large number of languages, but to investigate how each language is constructed. In short, linguistics studies the general principles whereupon all human languages are constructed and operated as systems of communication in their societies or communities. 1. 1. 2 An Interesting Comparison Linguistics is a broad field to study, therefore, a linguist sometimes is only able to deal with one aspect of language at a time, and thus various branches arise: phonetics, phonology, morphology, syntax, semantics, applied linguistics, pragmatics, psycholinguistics, lexicology, lexicography, etymology and so on. Suppose that the study of linguistics can be considered to be a computer, so linguistics is equal to the CPU, which supports all the other parts. Moreover, sound card would stand for phonetics and phonology, and then morphology and semantics are like the memory of the computer. What’s more, syntax plays as an important role to translate single words to a whole sentence which is full of meaning, just like a graphics card, which uses picture to make sense of the idea of memory stick. Finally, everything is ready, it’ s time to use computer and the same goes for language acquisition. Very interestingly, the properties of computer are amazingly similar to human language. from www. iflytek. com/english/Research-Introduction%20to%20TTS. htm Above all, linguistics is concerned with the study of verbal language– particularly speech and written language. What’s more, language is a system and there is a set of options of which one must be chosen depending on the purpose and context. (Marie E. & John P. , 1991, p. 64). 1. 2 The broad study of language Language is a highly complex system of communication, so it sometimes will be called a ‘system of systems’. It is used to construct, exchange, express, and record information and ideas. It performs these functions effectively because it is based upon systems that are understood by those using the language. In this chapter, four topics will be concerned. They are phonology, morphology, syntax, and semantics. In this section, some overall definitions and interactions among the four parts will be talked about. 1. 2. 1 Phonology In order to assist learners at the early stages of literacy, it is very important to understand the relationship between sounds and letters. The sounds of speech are studied in phonetics and phonology. (Marie E. & John P, 1991) 1. 2. 1. 1 Definitions of phonology and phonetics Phonology is the study of sound systems- the invention of distinctive speech sounds that occurs in a language and the patterns wherein they fall. In other words, we study the abstract side of the sounds of language, a related but different subject that we call phonology (Peter, 2000). In short, it is about patterns and roots. On the other hand, it is more strict linguistics. Phonetics is the science which studies the characteristics of human sound-making, especially sounds used in speech, and provides methods for their description, classification and transcription. In common, speech sound is used everywhere, and it can be divided into three parts: articulatory phonetics, auditory phonetics, and acoustic phonetics. . 2. 1. 2 The difference between phonology and phonetics It seems that phonology and phonetics are similar. That is why both of them make learners confused. In fact, they have great difference. Phonology pays attention to how speech sounds of a language pattern are put together according to regular rules. On the contrary, phonetics focuses mainly on description of how speech sounds are made. For instance, if someone says â€Å"we should get our two lips close together and then push them open with a strong air†, that means he or she is relevant to phonetics field.

Business Law and Regulation Essay

If Mary damages a client’s hair she would be held liable. According to our textbook, Mary would cause injury to the plaintiff. Mary was to provide a duty of care to the customer. She breached this duty of care â€Å"failure to exercise care or to act as reasonable person would act (Cheeseman, 2010, p. 81). † The reason I state, that is because the customer trusted Mary with their hair and she damaged the client’s hair. As long as Celia and Mary register their boutique name with the United States PTO in Washington, DC, and the PTO approved it, there should not be any legal problems. If Celia and Mary decide to offer their waiting clients free music downloads, they are asking for trouble. In the case of BMG Music v. Gonzalez, Gonzalez thought that as long as she was â€Å"sampling† the music she could leave it on her computer without paying for it. That is not so. According to the courts, Gonzales had engaged in copyright infringement and Gonzalez had to pay $22,500 in damages to BMG (Cheeseman, 2010, p. 117). I would advise them making this huge mistake unless; they decide to pay for each download that they are providing to their waiting clients they could be breaking the law. There could be civil liability to Celia and Mary if one of their employees sexually harassed a customer. This falls under the negligence of an agent which states â€Å"in negligence of an agent, the principal is responsible because of the employment contract with the agent. In other words, if an agent acts negligently while being employed by the principal and is acting within the scope of the employment, the principal is also liable for the negligence of the agent, even though the principal did nothing negligent personally (Cheeseman, 2010, p. 474). † If Celia and Mary only hire men they could be charged with sex discrimination. Sex discrimination is â€Å"discrimination against a person solely because of his or her gender (Cheeseman, 2010, p. 515). † It would not matter how they hired whether they ere Independent contractors or employees. If Celia and Mary require the men when they are not selling, to do inventory and clean up the boutique and they set their working hours they cannot be classified as independent contractors. â€Å"The degree of control that the principal has over the agent is the crucial factor that determines whether someone is an independent contractor or an employee (Cheeseman, 2010, p. 481). † Since Celia and Mary seem to have substantial control over their workers we would classify their relationship as an employer-employee relationship. In this case, they would not be able to pay them only on commission for sales; they would have to add in an hourly rate as well. Again if Celia and Mary hire a person based on their age, race, color, or national origin they are setting themselves up for a discrimination lawsuit. If they decide to only hire men who are qualified under the age of 40, they are committing age discrimination. Age discrimination is the â€Å"federal statute that prohibits age discrimination practices against employees who are 40 and older (Cheeseman, 2010, p. 521). †

Wednesday, October 9, 2019

Mankind Distanced From Nature And The Use Of Earth Simply As A Essay

Mankind Distanced From Nature And The Use Of Earth Simply As A Resource - Essay Example Never before have had the benefits of mankind labour threatened their precise existence: also this era of nuclear disasters, arms race, and global warming (Turner, 1980). For the first phase in history, mankind can produce enough to satisfy the needs of every head on the Earth. Despite mankind power to regulate natural world, many societies are dominated by emotions linked to the economic recession, health issues, insecurities, and military chaos (Turner, 1980). These issues overwhelm lives with the seemingly irresistible power of natural disasters. The more densely populated cities become, the more mankind’s lives are recognized by feelings of loneliness and isolation from the nature (Phillips, 2010). The more forces mankind experience to satisfy their emotion, the more they emotionally distance themselves from nature; and this distancing permits them to treat Earth simply as a resource to their needs. This is well discussed in the following paragraphs. The mankind ability to perform their tasks, to develop how they work and build on their successes, has tried to result in cumulative development of the productive forces. From the research carr ied out, one such advancement gave rise to class community. When community became capable of generating surplus, it also made it conceivable for a class to rise, which was liberated from the need, to generate directly and could survive from its control over the work of others (Phillips, 2010). This process was significant in order to establish and direct the productive forces; however, it was also meant that the producers, the majority of the community lost control of their labour. The emergency class society in which one class had power of control over the means of generating what the community required, led to a further division between individuals and the community to which they fit. Some forms of social life caused a wedge between the two dimensions of the self, the person and the communal, producing a separation between people’s interests and those of community as a whole (Turner, 1980). Thus, the mankind distanced from nature arose from class community. For instance, Ro bert Romanyshyn use metaphor in is work to elaborate these ideas. He claims that mankind have given their hearts away, a sordid boon (Romanyshyn, 2001). Sordid is the demonstration of the worst aspects of mankind nature such as greed, immorality, and selfishness. On the other hand, Boon is something that works as a blessing or benefit. Complication between the words proposes materialism is corrupt and destructive blessing that the industrial revolution has offered. It emphasised the tension between the good external and the sordid truth behind materialism. On the external, material goods bring pleasure and in many ways are a symbol of mankind progress; however, in truth, they feed the worst feature of humanity (Romanyshyn, 2001). The discipline whose duty is to describe and map the capabilities of human emotions/ mind is psychology; and psychology’s accepting of these abilities is built around the concept of intelligence. Apart from mankind psychological understanding of how they interact with the world around them, this concept has been widely applied in education and business, where test of intelligence always impacts selection and promotion. More indirectly, a psychological notion about what establishes intelligent action pervades the wider fabric of the community. This impacts common-sense ideas about what institutes mental ability, and offering certain styles of thought and action a higher status than others (Kidner, 1999). At the same time, the