BLUES INC Essay Example | Topics and Well Written Essays - 500 words

BLUES INC - Essay ExampleManagers of Blues Incorporated are determined to become the leader of jean products in the industry. As we know that companies make every effort to gain competitive advantage in the market, Blues Incorporated can bind its dominant status by evaluating the electric current marketing budget as well as the marketing budget of the competitors. As market analyst, I evaluated the current budget of the company and came up with the decision to change the current marketing budget. Changes in the budget will be very productive for Blues Incorporated as they will allow the company to expand the brand name. The objective of giving Blues Incorporated a time to pass is at hand (Applying ANOVA and Non-Parametric Tests, 2003).In the first week, the marketing budget of the company was set to $169 million. At present, the market share of the company is nearly 6% of the total share of the denim industry, which is nearly $40 billion. Setting the marketing budget to $169 mill ion is really a good decision, as it will go over a brilliant future for the company (Applying ANOVA and Non-Parametric Tests, 2003).In the second week, there were two tasks. First task was to examine fluctuations in the market size whereas the second task was to arrive at a sales forecast. Tasks included examining the fairish model and k-period for the production take as well as for the average model. The company chose a weighted moving average along with two k-periods and estimated the weights at 0.2 for a period of 12 years whereas 0.8 for 11 years. The production level of 40.00 million units was set for the estimate. However, this decision did not seem to be a good one as it could have a negative effect on the future of the company (Applying ANOVA and Non-Parametric Tests, 2003).Although the company made incorrect decisions in the 2nd week of the research, but in the 3rd week, the company attentively study and examined the quarterly